Photography-focused Signage Educating Shoppers

Photography-focused Signage Educating Shoppers

PRESS RELEASE September 2019

Educating Shoppers:
Challenge Mountain Displays Photography-focused Signage to Share Their Mission

 

BOYNE CITY, MI | September 2019 — Great Things Happen Together is the motto for Challenge Mountain, a northern Michigan non-profit organization dedicated to providing individuals living with disabilities access to year-round, outdoor recreational opportunities. The Challenge Mountain Resale Store in Boyne City is a major source of funding for programs and adaptive equipment.

“Our Resale Store is frequented by returning shoppers and area residents who donate gently used merchandise,” explains Staci Payton, Resale Store Manager. “We recognized that many who visit the store don’t fully understand the impact their purchases and donations have on individuals living with disabilities.

Following a grant application process, Challenge Mountain received funds from both the Charlevoix Area Community Foundation and the Petoskey-Harbor Springs Area Community Foundation to design and produce interior signage to share this message. “We want everyone who visits to understand that their support really does make Great Things Happen Together,” shares Elizabeth Looze, Executive Director. The new overhead signs include the motto with professional photography of program participants taken by Kim Mettler, MI Barefoot Memories.

“In addition to educating shoppers, the photos show excitement and fun in every season. If you haven’t shopped at the store, area residents should make a point to stop in,” Payton shares. “They can check out new photography signs and find great merchandise from clothing to furniture — every purchase and every donation helps bring more smiles to more participants.”

The Resale Store is located at 1100 Boyne Avenue, next to McDonalds, in Boyne City. Challenge Mountain is a non-profit 501c3 organization established in 1984 and currently provides year-round adaptive recreation for individuals living with disabilities. For more information about programs, volunteering or donating, visit CHALLENGEMTN.org or call 231.582.1186.